How Social Media sets brokers apart from competition

In this day and age, social media is ubiquitous, especially for businesses trying to expand their reach. And while on the surface, platforms such as Facebook, Twitter and Instagram appear to have nothing to do with mortgages, they form the gateway to enlarged clienteles.

According to Ryan Dennahower, the keys to successfully using social media as a mortgage broker are personalizing oneself and highlighting rave reviews.

“I primarily use my Facebook business page for reviews,” said the Bespoke Mortgage Group broker. “After closing, I’ll follow up directly to ask clients to post a review on my Facebook page and then I’ll take that review and share it on my Instagram, and even my personal Facebook page to draw more attention to the services I do and provide to my clients.”

Dennahower uses Instagram much more often and proficiently because, by humanizing himself, he stands apart from competition . One of his favourite Instagram features is video posting.

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