How I got my phone ringing off the hook with new business.
Brennan Wood, a partner at Foundry Mortgage Capital, says he noticed the phone ringing non-stop after winning a Canadian Mortgage Award. Winner of Best Commercial Mortgage Broker of the Year in 2016, Wood says the award was especially helpful for a new brand. People started calling,” he said. “We were a newer brand so it got the brand out there, which was great. I picked up three or four deals right away just based off the CMA win.” The CMA win didn’t just help boost business, he says, it brought credibility. The CMAs are Canada’s most recognised awards for the mortgage industry – and the only awards that are run independently of big mortgage companies that could be accused of having a vested interest in the results. “It definitely helped with visibility, but it also helped with credibility in the market,” said Wood. “I do a lot of work with other brokers, brokers who don’t do commercial stuff, so the CMAs definitely carry a lot of weight with the residential community. It helped there for sure. With the lender relationships, it adds credibility to what we’re doing. Lender relationships is how everything gets done. If you don’t have lenders, you won’t get anything done.
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